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YA Deploys Workfront to Support Rapid Growth
Digital promotional marketing services company sees strong increases in operational efficiency

SILICON SLOPES, Utah, April 6, 2016 /PRNewswire/ -- To support its strong year-over-year business growth and business transformation, YA, one of the largest engagement marketing and promotional companies, implemented Workfront to meet faster time-to-market requirements while remaining committed to executional excellence. Because all employees now have visibility into the hundreds of campaigns being run monthly, YA has seen strong efficiency improvement across the organization.

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Prior to deploying Workfront, project managers used several approaches to communicate project goals to their cross-functional team colleagues, but did not have a comprehensive view of communications or milestones across all of the 300-500 campaigns running monthly. And although they already had a legacy time-tracking system in place, they wanted a single, integrated project and resource management solution that would enable better collaboration, visibility and accountability.

Now YA's more than 150 employees — in every department within the company — use Workfront to communicate about client projects in real time. The single platform has reduced email traffic, and staff members now have a clear repository and chain of information. The historical record that Workfront provides is especially helpful in getting new and existing employees or teams up to speed as they are joining a new project.

"We absolutely see the benefits of greater standardization, transparency and accountability," said Chris Behrens, YA President and CEO. "In Workfront, every project has clear deliverables and deadlines. With every functional team using the solution, we gain efficiencies across the board — from proposal development to project delivery."  

In addition to the increase in efficiency following its deployment of Workfront, YA has also benefited from better visibility into resource utilization and the ability to provide complete project transparency across teams.

"Looking ahead, we can see the value of adding Workfront functionality to help us become more efficient while we simultaneously transform and grow our business," said Janeen Coyle, YA Senior Vice President, PMO and Client Delivery.

Read the complete case study, To learn more about how Workfront can help your team, visit

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About Workfront

Workfront is a cloud-based Enterprise Work Management solution that helps marketing, IT and other enterprise teams conquer the chaos of excessive email, redundant status meetings and disconnected tools. Unlike other tools, Workfront Enterprise Work Cloud is a centralized, easy-to-adopt solution for managing and collaborating on all types of work through the entire work lifecycle, which improves team productivity and executive visibility. Workfront is trusted by thousands of global enterprises, like, Cisco Systems, Comcast, iProspect, Schneider Electric and Trek. To learn more, visit or follow us on Twitter @Workfront_Inc.

About YA

For more than 40 years, YA has been a leader in the promotional marketing services space. We deliver flawless digital, mobile and traditional promotions such as rebates/rewards, enter-to-win and loyalty programs for the nation's most respected brands. Our end-to-end management of 3,500+ promotions that reach tens of millions of consumers annually makes us experts at turning even first-time customers into loyal brand advocates.

More information on YA can be found at or follow YA on Twitter @YAEngage.

Shelbi Gomez

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SOURCE Workfront